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Deloitte Ranks Invoca As One Of The Fastest Growing Companies In North America
Every year Deloitte ranks the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies — both public and private — in North America. And I’m thrilled to share...
View Article7 Useful Marketing Lessons From Invoca’s First-Ever User Conference
As a SaaS start up of a certain size, the discussion of a user conference inevitably arose last January during our event calendar planning. While there are obvious benefits to a first-time conference —...
View Article10 Tips For Happy Conversations This Holiday Season
It’s the most wonderful time of year. A time when we gather around with our closest family and friends, and awkwardly try not to talk about anything that will disturb the holiday cheer. Bringing all of...
View ArticleInvoca Shares Their Best Ice Breakers For Your Next Holiday Party [Video]
Who doesn’t love a good holiday party? Free food and drinks, music, dancing, reindeer games… and super awkward conversations with coworkers, strangers, and people you know you’ve met but can’t quite...
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8 Highlights From An Amazing Year At Invoca
2015 was a year full of changes. This was especially true for Invoca. We had an incredible year focused on building our products and services to better serve modern marketers and the new omnichannel...
View Article5 Easy Tips For Writing Your Best Press Release Ever
There has been a debate in the PR world over the past ten years about press releases. Are they dead? Have they become obsolete in a world run by social media? As Invoca’s PR Manager, I may be a tad...
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Catch Up On The Best Of Invoca’s Blog From 2015
It’s been an epic year. To recap, Stars Wars Episode VII hit theaters, we discovered Drake has dance moves that put all dads to shame, and a whole lot of people got up in arms about a white dress that...
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3 Things That Make An Event Worth My (And Your) Time
It’s the end of the year, and I bet the last thing on marketers’ wishlists is more generic marketing conferences vying for your time and budget. I could happily spend all of 2016 without attending any...
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Why Every Marketer Needs To Watch Christmas Vacation Again And Again
Besides decorating a house like nobody’s business, it turns out Clark W. Griswold is quite the marketing genius. Well, “genius” might be an overstatement, but we’re going to go with it anyway. Here are...
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Employee Spotlight: James Brown, The Call Fraud Hero We All Deserve
Employee Spotlight is a Q&A series that features the talented, dedicated, and sometimes quirky employees at Invoca so you can get to know the team that makes Invoca great. We’re excited to share a...
View ArticleWe Raised $30 Million In New Funding, Thanks To Our Customers [Video]
If you’ve been paying attention to the current investment climate, you know the technology bubble has been deflating, and the market has been correcting. What does this mean for start-ups? It means...
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Invoca Fills The Gap In Salesforce’s Marketing Cloud With Call Intelligence
Email is the workhorse of digital marketing. Not only does it deliver the highest ROI of any marketing channel, coming in at an impressive $38 dollars in revenue for every dollar spent, it also...
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13 Marketers Share Their Sage Career Advice For New College Grads
With graduation just around the corner for college students across the country, many are looking toward their future careers. And the extra cool grads will be turning to marketing as their career of...
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Invoca Brings Phone Call Insights To Facebook With Industry-First Solution
Three weeks ago we brought you Invoca for Salesforce Marketing Cloud, and the reception from our customers and prospects was phenomenal. I couldn’t be more excited to follow up today with Invoca for...
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Employee Spotlight: Julia Stead, Account Based Marketing Heroine
Employee Spotlight is a Q&A series that features the talented, dedicated, and sometimes quirky employees at Invoca so you can get to know the team that makes Invoca great. We’re excited to share a...
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Announcing The 2016 Call Intelligence Index
Now that two-thirds of Americans own smartphones, the lines that neatly divided channels, even the digital and real world, no longer exist. Today’s consumers move between TV, display, search, email,...
View ArticleFeeling Overwhelmed? Here Are 20 Quick Fixes
The moment you walk into the office, your inbox is full of emails marked urgent. You start to make a dent in your inbox, and you’re pulled into a meeting. An hour later, you get your headphones on and...
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Achievement Unlocked By The Invoca Engineering Team
This week Invoca’s engineering team celebrated a milestone: we’ve completed our 100th (and last — but more on that later) sprint! For those of you unfamiliar with developer speak, here’s a Wikipedia...
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What Do Our Customers Really Think About Us?
Thank goodness for customer reviews, right? You wouldn’t buy a lava lamp from Amazon without reading the reviews, would you? The same is even more true for marketing technology. You want to get honest...
View ArticleWhat Do The Founding Fathers Have To Say To The Modern Marketer?
While Ben, George, and Alexander didn’t have marketers in mind when they uttered these famous words, it doesn’t mean we can’t apply their wisdom to our jobs as modern marketers…and our jobs as human...
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